The guide goes beyond the narrow approach that sees training as the major contribution to WED, and introduces a wide range of support mechanisms, including research, networking and association building, market access, and a broad spectrum of business development services (BDS).

Finally it integrates gender issues into the technical approaches to business development. The Guide takes account of special situations or target groups where WED can be effective, such as women living with HIV/AIDS, women affected by trafficking, women entrepreneurs with disabilities, and refugee women.