Integrating mass media in small enterprise development: Current knowledge and good practices
This paper provides an overview of the ILO’s approach and experience of small enterprise development through the of use mass media. After describing the mass media industry and how it can support small enterprise development, the paper presents various locally rooted projects and interventions undertaken by the ILO in order to depict the wide variety of possibilities mass media offer to respond to specific challenges.
Based on these experiences, the paper summarizes the ILO’s current knowledge on the use of mass media in small enterprise development through the presentation of a number of key issues and guidelines that should inspire and guide future projects.
